Listen now | This may sound a bit paradoxical, but it turns out constraints actually *drive* innovation. And nowhere is that more clear than ethics as a framework in building technology. Lucky for us we've got author and expert Olivia Gambelin to enlighten us with Professor Justin Lokitz in SZ 128: Innovation & Integrity.' We will explore how ethics can drive innovation rather than hinder it. How? By first understanding and codifying values, which allows businesses to create a magnetic appeal, aligning their mission with consumer expectations and fostering trust. This discussion will delve into how ethical considerations can serve as a catalyst for creativity, emphasizing the importance of human impact in technical innovation, and at every level. We will address the psychology of constraints and how they can foster meaningful advancements, alongside potential pitfalls when ethics are misapplied, such as overemphasis on DEI initiatives.